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This primary target group of F2F-Trust project, who are young women living in rural areas without knowing the real value of their handicrafts actually in need of sincere professional support for overcoming this serious barrier - not knowing the actual value of their talent and resulting products.

They are still being in the group managed structure, by being employed as unpaid family worker or taking part in similar positions in family businesses. Handcrafts they produced are small scaled, non-standard, not having the capacity to create broader markets and their inability to get through to formal scale economy can be considered as major problems of these women regarding entrepreneurship and handicrafts marketing.

This primary target group of F2F-Trust project, who are young women living in rural areas without knowing the real valuTherefore, they cannot use their capacity and opportunities. Thus, the best working solution for them is F2F-Trust mentoring, replying to their all needs and overcoming their very visible problems.

Based on these clear and verified facts and needs, a comprehensive mentor/mentee training program will be developed by the project team in a way that ultimately, potential mentors will be trained step-by-step regarding how to lead in women's way, for mentees to benefit from.

At the end of the mentor training program, mentees will understand the value and be able to go outside of their local bazaars and sell their products nationwide and even they may be able to e-export abroad as an exporting micro-entrepreneur owning products which are complied with the international standards. Thus, this project open the way for mentee to transform their handicraft products into revenue through mentoring.

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